Jerry Lorenzo is the founder of Essentials. When creating the brand, he wanted give access to consumers to have Fear of God (which is very expensive) at affordable prices.
Essentials is made with a similar process and materials that Fear of God is made with.
Essentials by Fear of God was launched in 2018. Essentials is an affordable luxury brand that makes athleisure clothing.
Essentials makes sweatpants, pull-over hoodies, tees and shorts. The simple clothing has become extremely popular in the fashion world over the last few years.